Inspired by the Arabic word "Qua" which means Power, the homegrown brand describes the strong, independent and fearless woman of today. She is a confident and ambitious woman who knows exactly what she wants and does not fail to assert herself.
The brand aims to bring back elegant fashion at work by creating a line of modern classics that reflect both an eye towards the future and nostalgia for old school elegance. Every single piece is meant to elevate and enhance the boss lady that resides inside every woman.
Every piece is tailored keeping in mind the woman who is constantly on the move. From board meetings to meet-ups, pitch to plane, our line employs vibrant colours, structured silhouettes and breathable fabrics that allow you to move easily without any hassle.
About the Founders
Qua is founded by the Tech duo, Rupanshi and Bharat, who realised that there was a massive gap between women’s workwear and its quality. “While I was working in tech, I realised shopping for workwear was a disappointing process.” said Rupanshi, “my only choice was between monotonous styles and uninspired designs that would make me sweat and uncomfortable to sit in.” Going back and forth on the idea to cater to this problem, Rupanshi shared her dilemma with her brother, Bharat and finally took a leap of faith. And that's how Qua was founded.
After exploring options to attain a superior quality fabric and structure in India, the duo was still not satisfied. Reaching out across seas, Turkey’s rich fabrics and production intrigued Rupanshi and thus, became their ground zero. Picking up high-end quality fabrics and combining them with perfect tailoring and a dedicated workforce, Qua’s clothing came into being.
“We envision Qua to be a one-stop shop for the modern working woman. Providing her with chic and functional clothing and accessories, we want to cater to all her wardrobe-related needs. Sourcing the best materials from across the world, our products are high in quality but also accessible and attainable.” - Rupanshi and Bharat
How We’re Reviving the Art of Power Dressing
Thoughtful Designs: Breaking away from those monotonous tones and unexciting styles, our designs are packed with top-notch cuts and structured shoulders with attention to details. Exploring the needs of the working woman, our designs are made to boost your confidence. Whether it is through longer cuffs or immaculately framed collars, our details combine the classic styles with modern silhouettes.
Premium Quality Fabrics: Quality is the core of our philosophy and thus, we’re always looking for the best of the best. Moving away from polyester that makes you sweat, we choose light-weight, soft-to-touch comfortable fabrics that allow you to breathe and move freely. With fabrics like Turkish cotton, viscose and wool blends, our designs allow comfort, breathability and functionality.
Trans-seasonal Wear: Bring up your workwear game throughout all seasons! Creating a trans-seasonal edit in cozy and lightweight fabrics, you can choose to beat the heat or work through the cold without making a stop with our range of blazers and suits.
Ethical Sourcing: We believe in sourcing the best and paying for it too. Understanding the need and the working conditions of labour, we keep into account the environment and reward all our collaborators fairly.
Our goal is to always create something magical, aspirational but still rooted in reality.