Power Casuals: For The New Rules Of Office Dressing

What started out as “Casual Fridays” has now become “casual all day, every day.” I am sure you are not surprised and probably know what I am talking about. You have seen it too, fashion runways filled with wide-leg pants and experimental silhouettes. Now that we’re shifting from collared to comfortable, it’s time to purge those old work clothes that seem like they are from a different era and hit refresh on your wardrobe with the new and the comfy. 

A casual dress code focuses more on personal expression and comfort rather than presentation, formality and conformity. It will set you free from old conventional rules that labelled people as either under or overdressed. The new business casuals are smart enough for formal situations and stylish enough to make you look fabulous at social events.

While we know what is the new normal for this hybrid lifestyle, the problem of what to wear in the morning remains the same. Fret not, we are here to make your Monday to Friday mornings a breeze. Bringing to you business staples that are versatile enough to be worn comfortably at home and structured enough to be worn effortlessly to the office and after. Here are our favourites to get you started.

The Shaw Dress

green comfortable knee length dress

In the words of Miuccia Prada, “Fashion is instant language” and with this royal emerald green colour, you are bound to make a statement! The emotiveness of this dress comes from its curve-hugging feature. 

The Amrita T-Shirt

white cotton t-shirt for women

This T-shirt is new in town and it’s already a favourite. The Supima Cotton makes it light as air and the piping detail makes them look sophisticated and casual as opposed to baggy. Tuck it into cotton trousers for a power casual look. 

The Asima Blouse

If you are still taking most of your meetings from home, this blouse is your Zoom saviour. It will look fabulous when paired with Menaka trousers, or a classic skirt. This floral stunner is bound to get you a lot of compliments (look at the sleeve details!)

The Avani Jumpsuit

There is something so powerful about a woman who is comfortable and confident. With this jumpsuit, you can make a switch from work to weekend effortlessly. From standing upright to doing the downward-facing dog pose for yoga, this piece will provide you with ease of movement.

The Indra Blazer

This isn’t your regular classic pantsuit, it’s made from high-quality viscose, which gives it breathability and stretchability. It’s soft, versatile and has four pockets (two inside and two outside) to stash all your essentials.

The Beevi Earrings

If you want to elevate a look, earrings are the best way to go about it, and The Beevi Earrings are just the right choice. They add the extra oomph to any outfit you choose, so you can step out the door in style.


Getting more and more casual with respect to work isn’t really the death of fashion. The human desire to be seen is still there, but it has shifted a bit. People have now become aware of their own bodies and minds, they know which clothes make them more productive and make them feel more like themselves. Whatever be the case, you need a wardrobe upgrade to
rewrite the rules of how we think about our workwear, making space for clothes that fit right, feel good and make sense for this new lifestyle.

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